Editorial Policy

Last updated: May 2026

1. Why this page exists

Twogle publishes content about relationships — communication, conflict, attachment patterns, and what couples can do between or instead of therapy. Some of this is what Google classifies as YMYL — Your Money or Your Life — content, and we hold ourselves to a higher editorial bar than a typical lifestyle blog because of that. This page describes that bar.

2. Who writes for Twogle

Every Twogle article has a named, identifiable author with a public profile at /authors/{slug}. The author is responsible for the article's voice, structure, and the integrity of every claim. The author's photo, credentials, and link to other published work appear on every article.

Twogle currently does not publish anonymous, pen-name, or "Editorial Team" bylines. If you cannot tell who wrote an article on Twogle, that's a bug — please report it to editorial@twogle.com.

3. How we use AI in the writing process

Twogle uses AI tools (Anthropic's Claude, OpenAI's models, and others) for two things: research summarisation, and first-draft generation against a structured editorial brief. Every published article is then substantively rewritten by a human editor — the named author — who adds specificity, named examples, lived observations, and the voice that distinguishes editorial from generation.

We do not publish articles that are wholly AI-generated and unedited. We do not publish AI-generated articles under pen names or implied human identities.

4. Source standards

Acceptable sources, in rough order of authority:

  1. Peer-reviewed studies in indexed journals (PubMed, PsycINFO, JSTOR). We include the DOI where available.
  2. Published books by recognised researchers — for our subject area, that typically means John and Julie Gottman, Sue Johnson, Esther Perel, Stan Tatkin, Terry Real, Susan David, Harville Hendrix and Helen LaKelly Hunt, Amir Levine, John Bowlby, Mary Ainsworth, Brené Brown.
  3. Position papers and meta-analyses from professional associations: APA, BPS (UK), CPA (Canada), the American Association for Marriage and Family Therapy.
  4. Reports from research-affiliated nonprofits — for example, the Greater Good Science Center at UC Berkeley.
  5. Long-form journalism that cites primary sources — The Atlantic, NYT, BBC, The Guardian, NPR — but only when they themselves cite the underlying research.
  6. Twogle's own original research, when published with full methodology and sample-size disclosure.

What we do not cite as primary sources:

  • Social-media therapists (TikTok, Instagram) without a verifiable peer-reviewed source.
  • Single-line quotes from podcasts without source verification.
  • Blog posts from commercial therapy directories or competitor publications (BetterHelp, Talkspace, Lasting, Paired, etc.).
  • Statistics without a named, locatable source. If we cite a number, we cite where it came from.
  • AI-generated summaries presented as factual claims.

5. Citation format

Every Twogle article ends with a Sources block. Citations follow this format:

Author Last, F. M. (Year). Title of work. Publisher or Journal, Volume(Issue), pages. DOI or URL.

Inline references use parenthetical author-year — "(Gottman & Levenson, 1992)" — and the full citation appears in the Sources block at the article's bottom.

6. What Twogle is and is not

Twogle is a couples-wellness publication and a free wellness app. Twogle is not therapy. Our content does not constitute clinical advice, does not diagnose any condition, and is not a substitute for professional couples therapy or individual mental-health care. We say this in our articles, in our app, and on this page so there's no ambiguity.

For some sensitive topics — domestic abuse, suicidal ideation, active addiction, pregnancy loss, severe mental-health crises — our editorial standards require us to surface crisis resources at the top of the article and route readers to specialist services. Couples experiencing abuse, in particular, are not a "communication problem" we can help with — they need specialist services first.

7. How we handle sensitive content

Some Twogle articles touch sensitive territory — suicidal ideation, domestic abuse, sexual assault, eating disorders, active addiction, pregnancy loss, severe mental-health crisis, infidelity recovery. We hold these articles to a higher standard than the rest of our content:

  1. Explicit framing at the top of the article. Every sensitive article opens with a banner that states it is editorial commentary, not clinical or therapeutic advice, and surfaces crisis resources for the United States, United Kingdom, and Canada immediately above the article body.
  2. Heavier citation requirement. Sensitive articles cite a minimum of six peer-reviewed sources — typically more — and avoid any claim that cannot be traced to a published study, a book by a recognised researcher, or a position statement from a professional association.
  3. Named editor review with a last-reviewed date. Sensitive articles are reviewed before publication by the named editor (currently Nirali Naik, CEO and Co-Founder of Twogle). The editor's name and the review date appear in the article's machine-readable schema and in the disclaimer block. The editor is responsible for editorial accuracy and sensitivity, not for clinical validity. We do not currently retain a licensed clinical reviewer on staff; when we do, the byline structure will reflect that and this section will be updated.
  4. Specific topics we do not write about as "communication problems." Domestic abuse, coercive control, and active danger are not problems we can help with through editorial content. Articles touching these topics route readers directly to specialist services — they do not offer protocols, scripts, or coping strategies that could increase risk for someone in an unsafe situation.
  5. Annual review. Every sensitive article is reviewed annually whether or not it has been updated, with the review date bumped on the article and visible in the disclaimer block.

If a reader believes a sensitive article has crossed a line — by overstating clinical authority, by under-attributing risk, or by missing a population (e.g., LGBTQ+ readers, neurodivergent readers, survivors) — please email editorial@twogle.com. We respond within 48 hours and take this category of feedback seriously.

8. Corrections

If you find an error in a Twogle article — a misquoted study, a broken source link, a factual claim that doesn't hold up — please email editorial@twogle.com with the article URL and the specific concern. We respond within 48 hours.

Our correction process:

  • For factual errors: we update the article, bump the dateModified, and add an "Updated on {date}" line at the top explaining what changed and why.
  • For minor issues (typos, broken links): silent fix, no public log.
  • For substantive disagreements where the underlying source is contested: we maintain the article, add a "Counter-evidence" note in the relevant section, and link to the alternative source.

9. Conflict of interest disclosure

Twogle owns and operates the Twogle app and the Twogle Check-In service. We mention these products in our articles when contextually relevant. We do not receive affiliate revenue from any third-party therapy directory, app, book, or coaching service mentioned in our content. If we ever do receive such revenue, that disclosure will appear in this section.

10. How we update this policy

This policy is reviewed annually and updated as our editorial practices evolve. The dateModified at the top of the page reflects the most recent meaningful update. We do not silently rewrite this policy; substantive changes are noted in a changelog at the bottom of this page.

11. Contact

Editorial inquiries and corrections: editorial@twogle.com.